Creating a Competitive Edge with 5-star Service with Brian Whiteman
Brian Whiteman's first year in real estate embodied the phrase – “Hard work beats talent, when talent doesn’t work hard.”
Brian was up against some strong established agents when he entered the real estate industry in 2014. Despite this, he cracked $1 million+ GCI in his very first year. His secret? A relentless commitment to delivering 5-star service.
It started with a loaf of bread. One of Brian's tactics to delight sellers in the early days was to get down to the bakery when they opened at 4.30am.
This ensured the loaves were still warm when he hand delivered them outside their door step.
Many years later, he still gets sellers fondly recalling this act as one of reasons they ultimately decided to go with him as their agent.
Today, Brian heads up The Agency Central Coast and consistently sells over 150 properties a year. While he no longer hand delivers bread to clients, his ethos of delighting customers remains one of his teams' core principles.
In this Openn Accelerate session, Brian reveals the exact strategies that helped him crack into a new market and create an edge over his competitors – in a ridiculously short space of time.
What we covered
- Starting from scratch – Lessons and advice on building your reputation quickly in a new market.
- Pre-listing – How to treat clients before they’re on the market. Tips on nurturing your database, standing out on social media, and client gifts that have impact
- On the market – what you should be communicating to your sellers (and how often), including some phone scripts.
- Post-sale/settlement – how to set seller expectations and exceed them, plus tips on making your buyers feel safe and secure.
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A trusted name in real estate, Brian Whiteman is a personable Property Partner with the enviable job of helping clients to buy and sell on the Central Coast. Brian has a passion for setting suburb and street records wherever he is selling right across the Central Coast. His passion for the community and region has influenced the resurgence of these unique localities. Purchasers in search of a beach culture lifestyle, as well as vendors moving onto the next stage in their life, are assured that his focus is fixed on their needs. An authority on current market trends, he is adept at matching people to their idyllic home. Brian impresses with his business wisdom and unsurpassed customer service. He is definitely the person to call for insightful answers to your questions.