How can you beat the most dominant competitor in your real estate market? It’s a problem agents face when starting out in the industry, but it’s also common when breaking into a new area.
Finding a point of difference is key. If the dominant agent in your crosshairs isn’t leveraging digital sales, that’s your opportunity to pitch Openn at your next appraisal.
Here’s some examples of pitching dialogue and tips you can use to unlock this massive potential.
Be aggressive with your pitch
You already have a leg up with the suite of digital sales methods stowed away in your trusty toolkit. Now it’s time to separate yourself from the competition with the right pitching dialogue. It’s not a good look to drag your competitor’s name through the mud, but you can draw a comparison between what you’re offering and what others aren’t.
For example:
“Agents who aren’t familiar with Openn obviously won’t tell you this, but...”
And here’s where you get aggressive:
“This is a revolutionary tool that helps negotiate a better price, but a lot of agents are stuck in their ways or aren’t comfortable enough with technology to use it.”
You can also adjust your pitch to focus on the limitations of using traditional private treaty sales processes:
Giving your potential clients a point of reference so they can compare the downsides of traditional sales, to the solutions offered by Openn, is one of the best ways to win the business. If they know they have options and can see the differences clearly, then they can make an informed decision.
Attract more clients with the observer feature
Openn’s powerful observer tool has been used successfully by many agents to win more listings – with 27 per cent of sellers listing with an Openn agent after observing a sale. By inviting as many people as possible to view your campaign, you are allowing them to witness your expertise and skill in managing bids and offers.
Consider this your secret weapon against the dominant agent, as you invite potential clients to watch you leverage modern tools to extract an incredible result for another seller.
There are several ways to generate observers, but give yourself a good week or so to gather them, using the following strategies:
Tip: Be sure and always start your campaign with the observer function turned off. Wait until your campaign has gained some momentum before turning it on.
Getting your pitch perfect and gathering observers will put you ahead of your biggest competitors. Be aggressive, create a buzz – and watch the listings pour in.
To learn more about Openn, book a free demo today.