How to Launch a Property on Openn Without a CRM Integration

WHAT THIS COVERS

Navigating to the Properties Tab

1. Log in to Openn — you will land on the Properties tab by default.
2. If you are on another page (Dashboard, Contracts, or Search), click the Properties tab in the top left corner. It is the second tab from the left.
3. Click Add Property in the top right corner.
4. Select your sales method: Auction, Private Treaty, or Tender.
5. The video demonstrates the Private Treaty process, but the same steps apply for other methods.
6. Enter the street address and a headline for the listing.
7. You can copy and paste the headline from your CRM or another source.
8. Add a property description and click Next.
9. On the next screen, enter general information such as the number of bedrooms, bathrooms, and parking spaces, as well as land size and house size.
   1. Note: Buyers generally find properties through major marketing sites like realestate.com.au or Domain rather than through Openn directly, so this section does not need to be completed in detail.

Adding Seller Details

1. Click Add Seller and enter the seller's details.
2. You can optionally invite the seller to observe activity on their property listing.
   

Uploading Photos

1. Click Add from Computer to open your file browser.
2. Navigate to the relevant folder and select the images you need.
3. Photos can also be dragged and dropped directly into the upload area.

Uploading Documents

1. Move to the Documents tab and upload files using drag and drop or the file browser.
2. Documents upload quickly.
3. To make documents visible to buyers, select the documents you want to share, click Share, and set them to Public — this allows anyone with the link to access them.

Adding Legal Information and Listing Price

• Enter any required legal information in the designated field.
• The listing price field is noted as not critical, so it does not need to be the focus.

Adding Team Members

• Add any joint listing agents and admin staff who need access to the campaign.

Reviewing the Offer Form

• Your offer form will have been pre-configured as a template in the back end and will populate automatically.
• Always review it before launching.
• If changes are needed for this specific property, they can be made quickly at this stage.

Configuring Campaign Settings Before launching, set the following:

• Price guide — for example, offers over $1,000,000.
• Minimum offer increment — recommended starting point is $10,000 or $25,000, depending on the price point.
• Observers — turn on.
• Deadline — leave off to start.
• Transparency — turn all levels off to start.

Launching the Property

1. Click Save and then Launch.
2. Once live, click Share in the top right corner to access property-specific QR codes and share links for distribution.

KEY TERMS

• CRM Integration — a connection between Openn and an external Customer Relationship Management system that can automatically populate property details; this video covers the manual process used when no integration is in place.
• Private Treaty — a sales method where the property is listed at a set price and buyers negotiate directly with the agent, rather than bidding at auction.
• Minimum Offer Increment — the smallest amount by which a buyer can increase their offer during the campaign.
• Observer — a person who watches a campaign without placing an offer; sellers can also be given observer access.
• Transparency Settings — controls that determine how much offer and pricing information is visible to buyers during the campaign.
• Offer Form — the form buyers complete when submitting an offer; it is pre-configured from a back-end template but can be adjusted per property.
• QR Code / Share Link — unique codes or URLs generated for each property that agents can distribute to direct buyers to the listing on Openn.
• Public Document — a document set to be accessible to anyone with the property link, such as a contract of sale or building report.

COMMON QUESTIONS

1. Do I need a CRM integration to list a property on Openn?
   - No. You can manually enter all property details directly in Openn by clicking Add Property from the Properties tab.

2. What sales methods are available when adding a property?
   - You can choose from Auction, Private Treaty, or Tender. The same setup process applies to all three methods.
3. Do I need to fill in all the property detail fields, such as bedrooms and land size?
   - Not necessarily. Buyers generally find properties through major listing sites like realestate.com.au or Domain rather than through Openn, so detailed property attributes are optional. 
   
4. What campaign settings are recommended at launch?
   - The video recommends starting with observers turned on, no deadline set, and all transparency levels turned off. The minimum offer increment should be set to $10,000 or $25,000, depending on the price point.
5. How do I share the property with buyers once it is launched?
   - Click the Share button in the top right corner of the property page to access the property-specific QR code and share links.